July 5, 2011, South cement holds a half year working conference, and launches the brand of “SOUTH” grandly. Unifying the brand and launching “SOUTH” are the inherent requirement and inevitable choice of South cement to promote M&A and management integration. It helps to enhance the company image and the influence of brand. It indicates the initial success of management integration, and indicates that South cement will create a more brilliant future from the new starting point.