The World Cement Association (WCA) annual conference took place in Dubai on October 24-25. Esteemed figures, experts, and scholars from nearly 30 countries and regions, including China, Saudi Arabia, Ireland, France, South Korea, Bangladesh, South Africa, Turkey, India, and the United Kingdom, attended the conference. The event revolved around the theme of “how cement companies can improve profitability in the face of global crises”. Wei Rushan, Deputy General Manager of CNBM Group and President of CNBM, participated in the conference and engaged in exchange talks.